Digital Infrastructure for E-Commerce

40% of Latin America’s population or roughly 225 million people are connected to the internet. The annual growth rate in internet users is 24%. The retail e-commerce accounts for 49% of total e-commerce, while travel accounts for 38% of e-commerce. “Mobile commerce also shows potential, with Chile, Mexico and Brazil leading the way due to widespread access to mobile broadband.”

63% of digital purchases consist of music, software and books. Various coupon sites also help in extending the reach of the internet.

40% da população da América Latina ou seja aproximadamente 225 milhões de pessoas estão conectados à internet. A taxa de crescimento anual de usuários de internet é de 24%. As contas de e-commerce de varejo para 49% do total de e-commerce, enquanto viagem responsável por 38% do e-commerce. "Mobile commerce também mostra potencial, com Chile, México e Brasil, liderando o caminho devido ao amplo acesso à banda larga móvel". 63% de compras digitais consistem em música, software e livros. Vários sites de cupom também ajudam a estender o alcance da internet.



Reference: Nixon, Patrick, Latin American digital infrastructure primed for e-commerce boom, Business News Americas, May 30, 2012
 

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